CARD SORTING AND SITEMAP
In order to build a more user-friendly site architecture, I asked a sample of potential users to classify existing and desired categories of products into macro groups and name them.
![](https://uploads-ssl.webflow.com/5e775b94e7efaf067c9f3dc9/6034060e774c0814d2597dcd_card%20sorting%20eatalu.png)
The information gathered through the card sorting exercise was useful to improve the existing categorisation. This allowed the creation of a draft sitemap, that later evolved into the definitive one with the support of internal and external SEO analysts.
![Sitemap](https://uploads-ssl.webflow.com/5e775b94e7efaf067c9f3dc9/603406810d379f5d8f987a5a_Group.png)